"Drawing Attention" from Victionary, features projects from Boo Republic.

"Drawing Attention" is all about custom illustration solutions for contemporary brands of today. And we are excited to be part of it, with 4 projects in total.

“Drawing Attention” is all about custom illustration solutions for contemporary brands of today. And we are excited to be part of it, with 4 projects in total. Skoutari olive oil, Beetrip honey, Rolling Island ice cream shops and Neraida carpet cleaning services. Headquartered in the heart of Asia, Victionary connects creative talents and enthusiasts from all over the world, through strong original concepts, intriguing graphic approaches and innovative printing techniques. Publishing and book design have been, and continue to be, at the core of Victionary’s creative pursuit. Since 2001, they have produced close to 100 design references in a bid to showcase some of the best talents and studios in their fields, underlined by their dedication to quality and results.

In shining the brightest light possible on the projects featured in our books and the people behind them, Victionary believes that no detail is too small, and that our search for new printing techniques, materials, and applications is a calling we will always aspire to answer.


In their latest publication “Drawing Attention”, explores illustrative branding and packaging, from studios and freelancers across the world – such as Futura, Karla Heredia, Hedof, Faena studio, the Branding People and Boo Republic, to name a few. Whether it is via depictions of cute imaginary characters or familiar backdrops brimming with colour, illustrations can set the right tone for brands to tell meaningful stories. Besides enriching a visual language or identity system with vivid details, hand-rendered designs also make for heartwarming elements that enable companies to connect and engage with audiences in delightful ways.

The collection of projects featured in “Drawing Attention” serve to inspire designers with a variety of illustration styles and settings that help to add more narrative layers to a brand. From small businesses looking to highlight their charm to bigger ones in need of ‘humanising’ their touchpoints, the book showcases drawings that effectively bridge the creative and commercial to draw attention.

boo-republic-victionary-drawing-attention-Neraida-Carpet-Cleaning-Servicesboo-republic-victionary-drawing-attention-Skoutari-Olive-Oil boo-republic-victionary-drawing-attention-Rolling-Island-Ice-Cream-Shops boo-republic-victionary-drawing-attention-Beetrip-Honey

Editor: Victionary
Specs: 175 x 230mm, 288 pp
Format: full colour, soft cover
Release date: June 2022
Language: English
ISBN 978-988-74629-9-6