“New Folk Art” features a colourful collection of work from around the world that draw from ancient folklore and traditional craft, and breathe new life into tales that have been passed down the generations. We are honoured and excited to preface the latest release of @victionworkshop “New Folk Art”. Alongside our foreword of the book, you will find an extended interview and case study on 111 Elies branding, identity and illustrations – explaining all of our process from ideation and documentation, until final completion of the project.
“New Folk Art”, verifies that it is the human nature to look to the past when seeking inspiration — particularly in art. Unlike other genres that can be attributed to a specific era or style, folk art is harder to define or categorise due to its special place in the hearts of local communities. Although it used to be created for practical purposes, each piece tells a story of cultural heritage and craftsmanship that transcends time to inspire the creatives of today.
Publishing and book design have been, and continue to be, at the core of Victionary’s creative pursuit. Since 2001, they publishing house, has produced close to 100 design references in a bid to showcase some of the best talents and studios in their fields, underlined by their dedication to quality and results. In shining the brightest light possible on the projects featured in their books and the people behind them, Victionary believes that no detail is too small, and that our search for new printing techniques, materials, and applications is a calling we will always aspire to answer. The collection of projects featured in “New Folk Art” serve to inspire illustrators and designers and invites them to delve into folk & traditional art, to add more narrative layers to a project.
Specs: 190 x 255 mm, 256 pp
Format: full colour, hard cover
Release date: March 2023
ISBN 978- 988-75666-0-1