111Elies. A fusion of nature and tradition.
The logo design is full of character, both in its text and symbol. Organic shapes that take the form of trees create the number “111”, distinctive to the brand. Shapes of leaves and dots, referring to olives, complete the image of a forest of olive trees. The text follows the lines of a serif font but its hand-lettering elements help make it modern and unique.
The design’s treatment reflects the elegance and delicacy of the products, featuring an intricate serif font which embraces the illustrative compositions along with a bolder, san-serif font for the descriptions.