The Fable.

The North wind & the Sun disputed as to which was the most powerful. The victor would be the one who could first strip a wayfaring man of his cloak. A Domestika course about branding and packaging, based on fables, tales and stories.

An eternal duel or nature’s perfect equilibrium?

One of the most common gift packs that one can take home after their vacation in Greece (except ouzo and statuettes), is olive oil and vinegar. The two main ingredients for a greek salad. Taking this tacky and almost “bad-tourist-practice cliché”, in this Domestika course we will try to create a brand that will give this duet its glory back and connect the artefact to the land and culture it was produced. The solid connection for this project, is a famous Aesop’s fable. The fable of “North wind & the Sun”. The two of them disputed as to which was the most powerful. The victor would be the one who could first strip a wayfaring man of his cloak. A “duel” that fits perfectly as a notion to the olive oil and vinegar ratio in a salad.
 
Ιn this lesson, you will get back in touch with stories, myths and narratives and you will see how you can analyse them and “translate” them into something useful for your own design process. Either your style is illustrative and pictorial or typographical, you will learn how to be more observant and how history, lores and old folks narrations can actually inspire you.
year - 2022
client - Domestika
Boo Rebuplic-The Fable
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In this fable, the victor would be the one who could first strip a wayfaring man of his clothes. The North Wind first tried his power and blew with all his might, but the keener his blasts, the closer the Traveler wrapped his cloak around him, until at last, resigning all hope of victory, the Wind called upon the Sun to see what he could do. The Sun suddenly shone out with all his warmth. The Traveler no sooner felt his genial rays than he took off one garment after another, and at last, fairly overcome with heat, undressed and bathed in a stream that lay in his path.

Boo Rebuplic-The Fable
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Boo Rebuplic-The Fable
Boo Rebuplic-The Fable
Boo Rebuplic-The Fable
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Boo Rebuplic-The Fable
Boo Rebuplic-The Fable
Boo Rebuplic-The Fable
Boo Rebuplic-The Fable
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Boo Rebuplic-The Fable
Boo Rebuplic-The Fable
Boo Rebuplic-The Fable
Boo Rebuplic-The Fable
Boo Rebuplic-The Fable
Course instructor: Marios Georntamilis
Producer: P. Ravina
DOP: R. Esperanza
Sound engineer: E. Novoa