Who’s afraid of Aglaia the tiger?
Flames reaching the ceiling, from the sizzling pans straight to the client – served at greaseproof paper; famously known in Greek as “ladokola”. Ivan the calf, Ippolit the rooster, Raskolnika the sheep, and Nastasya the pig, are in a never-ending adventure trying to escape the hungry tiger, Aglaya. In order to be saved, they created Food Factory to satisfy Aglaya’s unsatisfiable hunger.
The characters for Food Factory brand identity, were illustrated around some core figures in Dostoyevsky’s “The Idiot”, and elements from those figures were adopted for the narrative of Food Factory.
Food Factory characters are the true heroes. Eluding from getting eaten by the female tiger Aglaya, are always on their toes, constantly trick her and leaving her hungry. But the most excellent idea, was this one – building a bbq joint to feed her crave for sizzling meat.
Raskolnika is the punk sheep. Α disowned outcast, dark and resourceful, mysterious and a genuine graduate of the “life university”.
Ippolit. The sickly and alcohol-loving rooster that identifies a wine brand on its bottle from 12km away, with one eye open. His monologues are endless and dramatic, as is his clarity and wisdom.
Ahh…Nastasya, such an erotic pig. A femme fatale that can enchant using both her charming character and her spicy appearance. A true believer of the “Love goes through the stomach” doctrine, fiery and feisty. and lastly, Ivan the calf. The tranquil power. The gentle giant. And all other cliches that have ever been said of calm big guys.
Food Factory opened its doors to the public in eastern Thessaloniki, in Q1 2019. Burgers, stakes, ribs, chicken drums and all kind of meat delicacies are served. The identity is colourful, dynamic and lively – with the mural being the highlight of the joint – spanning across 3m wide and 2,5m tall.