Choose clean, taste delish!
These three wholesome smoothies in their fully recyclable glass bottle embody purity, health and deliciousness while maintaining the same creamy, velvety and delightful consistency as dairy based blends but without any lactose. Eddy smoothies are packed with essential vitamins, minerals and antioxidants and whether you’re on the go or at home, Eddy is your grab and go solution for a healthy energy boost. Eddy smoothies are produced in Greece, made from 100% pure fruit and contain no additives, preservatives or sugar.
In order to emphasise the purity of Eddy line of products, we developed a simple and direct identity system. As the brand helps you nurture your body in depth, we opted for transparency in the design, by designing a clean and organic label, that gives room to its simple ingredients to shine. Eddy (:whirlpool) is portrayed as an organic shaped character that shape-shifts on each label. A reference to the smoothie-making process as well as the velvety texture it produces. Accompanied by custom lettering following the same notion in form and fluidity, printed on white, the final label design is an ode to the content rather than an over-designed commercial packaging. As Eddy believes in the truth of real ingredients, we happily showcase them to the public with this effective, simple and playful design solution.