Kokoro jewellery.
Profound artistry & refined taste.
Kokoro (Japanese for ‘heart’) is inspired by the heart, spirit, and soul found in its own name, creating jewellery that is not merely worn, but cherished as an expression of profound artistry and refined taste.
Kokoro is a distinguished jewellery brand, a testament to the heart, spirit, and soul inherent in its very name. Founded in Thessaloniki, Greece, by the Zafiriadis brothers, Zafiris and George, the brand emerges from a legacy of jewellery excellence that dates back to 1983. Their vision seamlessly marries the family’s storied tradition in luxury jewellery with contemporary elegance. Each Kokoro piece is meticulously curated by the brothers, who oversee every phase of production—from the initial design sketches to the final exquisite packaging. This dedication ensures that every item embodies unparalleled artisanal craftsmanship and sophisticated design.
A hallmark of Kokoro is the geometric heart symbol, a core element of the brand’s identity. This distinctive form graces many of their creations, either as a central feature or as a subtle, intricate detail, exemplifying the brand’s commitment to beautiful design and timeless elegance.
In our quest to elevate Kokoro’s prestige, we undertook a comprehensive redesign of the brand’s visual identity, fusing craftsmanship and artistry into a cohesive and unified branding system. This transformation captures the essence of Kokoro, where each visual element reflects the intricate precision and elegance of our jewellery by using a visual metaphor; the embroidery. Luxurious typography and a series of sophisticated and intricate embroidered abstract works of art, further enhance our brand’s aesthetic, ensuring that every touchpoint, from packaging to digital presence, embodies the heart, spirit, and soul of Kokoro. This redesigned visual identity not only honours the artisanal heritage but also positions Kokoro as a beacon of luxury and innovative design.