Ergon Bakehouse Hotel-Boo Rebuplic

Ergon Bakehouse Hotel.

Ergon Bakehouse Hotel blends tradition and innovation to craft artisanal delights. A sanctuary where food and artistry create moments of connection. Step into a space where time slows, and every detail invites savoring.

A hotel with a profound affection for dough.

Born from a deep love for the art of baking and its enchanting simplicity, Ergon Bakehouse is a haven where guests come to rejuvenate, enjoy meals, and enjoy the timeless art of baking.

Ergon Bakehouse invites its guests to experience the unique combination of food and culinary craftsmanship. The Bakehouse’s distinct charm lies in its dedication to the timeless art of baking, where tradition meets innovation to create delights that resonate with all palates. What sets it apart is its steadfast commitment to creating not just baked goods, but moments of connection. From meticulously curated rooms to the inviting restaurant and endless dining, our unwavering commitment is to curate a culinary journey for all who walk through our doors – a journey that elevates the essence of art in all its forms. The Bakehouse ethos revolves around the intrinsic values ​​of timeless traditions and the gentle pace of a slow maturation process. Every moment is an invitation to savor the intricate dedication and masterful craftsmanship that permeates every aspect of the Bakehouse experience.

In designing the visual identity of Ergon Bakehouse, we sought to capture the ethos and philosophy of the space through a subtle yet dynamic approach. Materiality plays the leading role, highlighting the details and stories that make up the Bakehouse experience. Old bakery pans are given new life as a wayfinding system, naturally guiding visitors through the space. The perforated covers of the in-room directory draw inspiration from baguette baking sheets, while oven firebricks are used to number the rooms, adding authenticity and a connection to the tradition of baking. The typography is simple yet robust, complementing the space without seeking to draw attention. Rather than shouting about its presence, the Bakehouse’s visual identity functions as a natural extension of the space, harmoniously incorporating the vision, aesthetics and human dimension of the venture.

year - 2023
client - Ergon Foods S.A.
3d artist - Kleon Zissimopoulos
photographs - Ergon Hotels marketing team
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