72H flour line.
The 72H flour packaging blends tradition and innovation with bold color coding for easy identification and a sleek, modern font. Spanning retail and bulk formats, it unites artisanal heritage with contemporary design for all users.
Flour, reimagined.
Our design process for 72H flour packaging sought to encapsulate the perfect interplay of tradition and innovation. Spanning retail-friendly 1kg packs of general-purpose flour, Tipo 00, and sourdough bread-making blends, to bulk 25kg bags of croissant flour, semolina, and baguette blends, each package was crafted with intention and precision.
We embraced bold color coding across the packaging to establish a clear and intuitive system for distinguishing between flour types, ensuring practicality and ease of use for everyone from home bakers to professional chefs. Complementing this vibrant approach, we employed a sleek, tech-inspired monospaced font that imbues a contemporary aesthetic, creating a striking contrast to the deeply traditional nature of the product inside.
The result is packaging that merges analog sensibility with modern design language. While the flours themselves reflect the art of time-honored craftsmanship, their wrapping speaks to a future-forward vision. The sharp, minimalist visuals and technological design cues are a nod to the digital world, offering a visual metaphor for the emergence of traditional, artisanal quality in a modern context.
Whether on a kitchen shelf or a professional workspace, 72H flour packaging bridges the gap between past and present—bold, innovative, and unmistakably artisanal.
